Southwest Airlines

souwest Airlines Case Analysis This case is about: Sustaining profitable harvest-feast in a highly competitive and regulated industry. set the problem: sou-west needs to keep an eye on profitable produce while maintaining their broken cost / base deportation differentiation strategy. Background: Headquartered at Love country in Dallas, TX southwesterly was incorporate on June 18, 1971 Initial get of (3) Boeing 737 served only deuce-ace Texas cities- Houston, Dallas, and San Antonio southwestward has been profitable for 38 accompanying years Southwest is the join States most successful low fare, high frequency, flush to point aircraft carrier Southwest operates much than 3400 flights per day making it the largest US carrier based on domestic passengers Southwest has nearly 35,000 employees nationwide Southwest is traded on the NYSE under the symbol LUV Beginning in the quartern quarter 1976, Southwest paid its first of 138 consecutive quarterly dividends to our Shareholders 2010 Financial Statistics o Net income $459 million o encounter passengers carrier 88 million o Aver suppurate passenger appoint factor: 79.3 percent o Total operational revenue: $12.

1 billion The Companys fleet has an fair(a) age of approximately 11.4 years. The average aircraft trip continuation is 653 miles with an average duration of one hour and 55 legal proceeding. Southwest aircraft fly an average of 6 flights per day, or almost 12 hours and 30 minutes per Performance- enhancing Blended Winglets ! have been added to the 737 fleet to amend performance and open fire Key Issue: Operating cost increases peril Southwests low cost / low fare competitive advantage. Solution Criteria: To remain competitive, sustain its market position, and maintain its low cost / low fare reputation, Southwest moldiness persist in the course on the current operating (fuel hedging, client service) and product strategy (careful expansion) while...If you want to get a dear essay, invest it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay