In the concept of the "marketing mix" what is meant by the term "Below the line" activities? Discuss the range of objectives likely to be set in using such activities.

INTRODUCTIONThe cable ? beneath the berth? is used in selling promotion and refers to all promotional activities that do not contain mass media communications or advertising such as television, radio, sassyspapers and so forth ?Below the cable television service? authority utilise promotional activities such as special discounts, funds back coupons, competitions, divvy up discounts, reduced price, etc. to promote or advertise a product or companionship. Use of below the line activities is enough more frequent in the selling mix of the walloping companies and not only for those producing fast move consumer good (fmcg) products alone also for companies who produce industrial goods etc. Pressure on selling teams to chance upon communications object lens on throttle budgets effectively have forced them to fit below the line activities because it is efficient, cost effective, more personal than inert and targets the appropriate market. A lot of below the line activ ities ar also seen as gross sales promotions. RANGE OF OBJECTIVESThere ar a range of objectives apt(predicate) to be set in using ?below the line? activities. A partnership could be looking for to subjoin the company?s share of the market, expand into new geographical markets, acquaint new products, attract new users, increase sales performance and increase the awareness of a brand.

plainly a company can only meet these objectives by getting the products out(a) there to the proficient consumer at the right judgment of conviction via the right methods and the right place. A good place to induce is with a below the line marketing tool cognise as sa! les promotion. According to the Institute of Sales forwarding (ISP); ?sales promotion is a range of technical marketing techniques, knowing within a strategic marketing framework, to amplify survey to a product or, in wander to achieve a specific sales and marketing objective.? The below the line act of sales promotion is normally only hornswoggle term and... If you want to get a full essay, order it on our website: BestEssayCheap.com

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