Blue Nile Case Analysis

regretful Nile Case Analysis 1) Do all the elements in the dodging fit to chanceher? Or are in that location organic contradictions? The main elements of Blue Niles strategy spunky spirit, private-enterprise(a) expense, customization, informative website, good customer service and support, long precondition supplier contracts, negative cash flow cycle, certification, mug recognition, reliability, contraption and speed of delivery- have enabled it to establish itself as the number holy man online diamond retailer. Although it has a sound overall strategy, under competitive pressures, certain elements conflict each other dampening its severalise as a market leader. 1.Pull back on publicise (purchase of keywords) v/s increment in brand ken and recognition 2.Increase inventory of fine jewelry v/s lean direct model 3.Customization v/s free-enterprise(a) price 4.Outsourcing operations/ operate v/s maintaining spirited eccentric customer service 5. High value gross revenue (6 digit single sales) v/s senior high gross margin 6.Cutting prices to wee sales v/s change magnitude assoil income Blue Niles sells only through the Internet. Pull back on online advertising, collectable to increased cost; lessen its visibility on reckon engines, simplification brand identity and recognition.

Further increase in product line both in terms of high price and product variety, to attract a puffy set of customers, put forward rival their lean operating model increasing inventory costs. Increasing customization options could also affect its belligerent pricing i ncreasing operation costs. Even though outso! urcing operations and services can help keep a better tell but in times of high demand they can be compromised since they are not at once a pct of the society. The quality of the service is dependent on the ability of the outsourcing company and not Blue Nile. Further, it set humble gross advantage margins on high value sales (just to make the sale) reducing profitability. Aggressive sales based nevertheless on competitive pricing leads to lowering its...If you want to get a adequate essay, order it on our website: BestEssayCheap.com

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