Whose Marketing Strategy Reigns Supreme

executive Summary Consumer placements over the past couple of decades has seen a transplant in focus to healthy eating and fire weight qualifying; societal c beens has also resulted in many people having less(prenominal) time to prep atomic number 18 nutritious meals, unless having the desire to expression after themselves. This shift in attitude and desire has seen speedy growth and competition in the nourishment manufacturing industry, in special frozen meals which offer solutions to consumers, such as calorie control, thingamabob and nutrition. This report will look at two study players in the food manufacturing industry; set Watchers and McCain Healthy Choice, psychoanalysis of their marketing mix in fussy the positioning of their harvest-festival to their tar motor market, pricing, distribution and promotion. Table of limit Title Page ..1 Executive Summary.......................................................2 Introductio.4 Company Profil e... ..4 realization of Strategic Business whole.5 Identification and epitome of Products, Markets Served, Customers & Competitors.5 dissemination..8 Analysis of Pricing.

9 Analysis of Promotion strategy..10 Conclusion11 Reference List..13 Introduction engild is facing an obesity epidemic; the market is responding to this societal switch over which is resulting in rapid growth and competition. (Diet Meals, 2004). Two major players in this area, who are offering low calorie, convenient, healthy frozen meals are Weight Watchers and McCain Food (Aust) Pty Ltd. Company Profile Weight Watchers (Australia and revolutionary Zealand) Wei! ght Watchers International (WWI) was founded in the US, and is a global supplier of weight management. The weight loss program uses a POINTS measure out establishment which Weight Watchers (WW) has built its name and reputation on. The...If you destiny to get a full essay, order it on our website: BestEssayCheap.com

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