The Differences Between Services Offering From Customer...

The differences between services offering from customer service are their idiosyncratic characteristics exist. The meaning of productivity differentiates from efficiency and operation because both identify some glitches in measuring productivity, especially in a service setting, (Johnston Jones, 2004, p.3-4). They also examined the relationship between operational and customer productivity. Zeithami, Bitner, Gremler (2013) distinguished service offering as a host of new services that was not offered in the past, for example, internet based companies like e-bay and amazon was unheard of. It s been called selling the invisible delivering intangible services as a core product offering (p.14). Another example was The Wall Street Journal which also offer an â€Å"interactive edition that allows customers to organize the newspaper to their own preferences and need† (Zeithami, Bitner, Gremler, 2013, p.14). With new technology service offerings, like â€Å"connected car†, according to Zeithami, Bitner, Gremler (2013) this allows individuals to access services and provide recommendation for shopping, weather, reservations for booking room and restaurants (p.14). However, Johnston Jones (2004) stated that invisibility or intangibility is just one feature that distinguishes services marketing from product marketing. Along with inseparability, variability, and perishability, these four characteristics affect the way customers conduct themselves during the procurement processShow MoreRelatedDifference Between Goods and Services1546 Words   |  7 PagesRaiwind Road, Lahore. PRODUCTS Anything offered to market for the Customers in order to satisfy their Needs Wants, is called Product. In fact, the products offered to market are called Market Offerings. They are also called Product Offerings. These products can be offered to market in a set or a bundle as well. 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